𝗧𝗵𝗲 𝗕𝗲𝗮𝘂𝘁𝘆 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝗻 𝟮𝟬𝟮𝟯 – 𝗦𝗰𝗶𝗲𝗻𝘁𝗶𝗳𝗶𝗰, 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲

The beauty consumers today are aware and conscious of the products they are purchasing and the brands they are associated with. Active evaluation has become a critical step before the moment of purchase in the consumer journey. So what will set the tone for consumer spending in 2023?