Alexander Proud Talks About Building a Fashion Empire

Alexander Proud has over 35 years’ experience in the fashion industry, and founded the Proud Group in 2013. The business is built on two ideas: that fashion should be fun; and that it should be about the fashion destinations, not the clothes. In this exclusive interview with Alexander Proud, he discusses why he believes these ideas are so important, how his business has changed, and how he plans to stay relevant in an ever-changing world of retail and fashion.

How Alexander Proud Started His Fashion Career

Alexander has been working in fashion for 35 years, following in his Dream. Alex is now one of the most influential people in London’s fashion industry, having established himself as both a highly accomplished designer and entrepreneur

Advice for Entrepreneurs in the Fashion Industry

Don’t let what you think should be your business or industry determine what it really is. No matter how much fashion knowledge you have, whether it’s streetwear or wedding gowns, be humble enough to seek expert advice when required, and don’t take no for an answer. We all make mistakes – our job as entrepreneurs is to learn from them and move on.

It’s far better to start small and grow than rush into things with too much money and risk bankruptcy if you fail – many businesses that go bust will do so because they owe more money than they are worth. It takes time – patience is a virtue, but perseverance pays off in spades!  Believe in yourself – if someone doesn’t believe in you then why should anyone else?

How Alexander Proud Manages His Business

Honesty and trust are two important traits in any successful business, but they’re especially crucial when it comes to building a fashion empire. Alexander Proud founded his fashion brand with these two principles in mind, and has built an international company on top of them.