Chaps & Co Beard Grooming Blog

Grooming is a need, not a luxury if you have facial hair. When meeting new people, your face is a key part of the initial impression you make. An unkempt beard is a dead giveaway that you weren’t prepared for the day. Your beard is just the facial equivalent of the hair on your head, and you wouldn’t leave the house without combing the hair on your head.

Beard grooming, like hair grooming, is beneficial to more than just the hair. It also helps to improve the condition of the skin beneath the surface. Dry, flaky skin can become itchy quickly, but consistent practise with the correct products can totally eradicate the problem. This will help eliminate both dead skin and residue from naturally produced hair oils.