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Fusion one marketing news summary 1 to 15 October

Hi, we welcome you all again to our blogs that can help you in getting more information to enhance your business. We try hard to find the relevant information related to SEO and Internet rules so that you can focus on your online business to get more benefits.

 

October 4, 2021

 

How to delete a review on Yelp?

 

Reviews play an important role in operating online businesses. Reviews play an important role because customers can purchase products if they have excellent reviews. If you will have negative reviews customers will not buy from you. Yelp is the biggest review collection site. Therefore, you should know how to delete a negative review on yelp.

 

Fake reviews can be a big problem for your business. Most users cannot differentiate between fake and real reviews. Users visit yelp to make an informed decision about a product or service. When they read a review they also consider the company’s response or lack of response to each review. You should respond to negative reviews in a calm, collected, and professional manner. If you know that a customer has given a negative review, respond and tell them that you want to resolve the issue. If you do not know that the response is given by a customer, you can leave a polite reply. This will make sure that you care for customers and your company can handle issues professionally. After you have responded to the review, you can ask Yelp to remove the review. Yelp can also decide if the negative or fake review should be removed or not. If they decide against you, it will go to live on your yelp page. If the negative review is not taken down, you can ask your customers to post more positive reviews. 

Click here for more information https://fusiononemarketing.com/how-to-delete-a-review-on-yelp/

 

October 7, 2021

 

Omnichannel Marketing: How to create a seamless customer experience

 

In this blog, we will discuss what Omnichannel Marketing is, and how it works? We interact with customers in many ways such as through social media, live chat, phone, and over the website. Omnichannel marketing means how to provide a consistent customer experience across all the channels. Thus, Omnichannel marketing means using all marketing channels collectively to create one single unified experience for the customer. It is useful for your business in many ways. Thus, all channels are available to the customers and all options are independent of each other. If you want to give a more personalized experience to your customers, you should choose omnichannel marketing. When you deliver a seamless experience to your customers, you will offer exceptional customer service. It is also a cost-effective way. The data you collect through Omnichannel marketing can help to identify exactly what is working and drives engagement. It will also give a better ROI that is the return on investment. Now, you have to collect data through different sources. Identify your target audience, buyer preferences, and using different tools you can collect useful data. Click here for a complete blog https://fusiononemarketing.com/omnichannel-marketing/

 

 

October 11, 2021

 

The basics of Pay per click

 

Online companies invest a huge amount of money in Pay per click ads to reach customers. It is one of the best online marketing tools. All small business owners must know it’s working. It is a type of internet marketing in which advertisers have their ad shown on a SERP and pay when their ad is clicked. It is a way of buying visits to your site. When a user clicks on the advertisement, a nominal fee is paid to the platform. The main aim is to result in more sales. It is mostly used in search engine result pages and social media platforms.

Cost per click (CPC) is how much you end up paying per click on your ad. It is determined by a bidding system where your ad is shown based on the amount you can pay per click. Search engine marketing (SEM) refers to any online marketing, paid or unpaid, done on a search engine. Ad Rank determines the position of an ad on a SERP. Quality Score is the score search engines give to your ad based on your click-through rate (CTR). The maximum bid is the highest amount you can pay per click on your ad. Ad group means targeting multiple keywords at once. Ad text- means each ad is centered on the main text. The landing page is where users land once they click your ad.

 

You can use PPC on different platforms such as Google ads. So many users are on Google; therefore it is the best way to find more customers. You may have to spend more money here.

 

Bing is another platform where you can use PPC. It is cheaper and easier to reach people. Few people use Bing so you may miss some potential customers.

 

Facebook ads are another platform to find potential customers. You have to be specific to target your customers.

 

Adroll is also useful for using PPC. It is a retargeting platform for users who have already visited a specific website. It helps to show your ads both on SERP and social media platforms at once.

 

Thus PPC can give you quick results and it is cost-effective. You can target ideal customers and can improve SEO by collecting data. Click here for more information https://fusiononemarketing.com/the-basics-of-pay-per-click-advertising/

 

October 14, 2021

 

What branding is and what isn’t?

 

The brand is not the design of your product but it is something different. Using different shapes, colors, and images is a way of presenting your product. This is a way to express your brand. Your brand is not what your product or service is. The brand is not about you. Your brand is defined by the customer experience they have while interacting with your company. You have to figure out how you are different from your competitors. You can build the best brand campaign based on a strong understanding of your audience. You have to create a client experience. You should understand what your customers want and what they value. Your brand is the feeling that you want people to perceive and the experience you want to receive. You have to be consistent with your message. Make sure you are consistent with what you are offering. So, your brand is all about your customer and what they think about your business, how you develop that, develop your brand’s personality. If you can deliver all the above things, you can develop your brand. Click here for more information https://fusiononemarketing.com/what-branding-is-and-what-it-isnt/

 

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