Fusion one Marketing News summary from 1st Feb to 15th Feb
Hello readers, we welcome you all again with some great news and posts. Every week we come up with some new stuff that can help you to grow your business successfully. So, get set go. We are here again to share new blog posts with our viewers.
Feb 3, 2022
Starting a Podcast: Step by step guide
If you are planning to start a podcast, read here. We will give you the basics to create your podcast. A step by step guide is given below:
Planning: Often people forget to make a plan. Your podcast should focus on a specific target audience. You should know your target audience. For example, if your show will be for small businesses or start-ups and entrepreneurs.
Content: You should give good content and a reason for people to listen. You should know the problems faced by people and what solutions are offered by you. People want to listen to stories of failures and measures taken to overcome adversities.
Choose a show topic in advance: You can prepare your content early. The topic should be such that it can be expanded easily. You should do a massive search for different topics and show titles for which you have the proper knowledge.
Name your podcast: The name of your podcast is very important. It increases the chances of getting discovered by people. Use proper keywords in your podcast that are related to your topic. The topic should be eye-catching. Your description should be clear to people.
Choose the style and frequency of your podcast: You can choose from a wide variety of podcast-style such as co-host, interview style, or solo show. You also need to determine the frequency and length of your podcast. If you have an audio podcast you should determine how often you will drop a new episode and if it is an audio and video format you should determine the day, time, and frequency of your broadcast.
There are some other features that you need to consider before launching your podcasts such as graphics, podcast streaming platforms, and audio streaming platforms.
When you have to launch your podcast you have to choose a podcasting hosting site and get listed in other directories. You do not need any elaborate equipment and platforms and you can use simple techniques for recording. Click here for more information https://fusiononemarketing.com/starting-a-podcast/
Feb 7, 2022
Local 3 Pack: Google’s New Design
The Local 3-Pack is Google’s method to display the top three results for local SERP results. Google is looking for a new design for local 3 packs. In this blog, we will discuss the changes that will be made and how they impact businesses and users.
The main changes will be to the look of the local 3 pack. It will make the experience for users easier and more intuitive and will help them to make informed decisions when making searches.
The changes in local 3 packs will impact small businesses. If your business is impacted you must update your information and start collecting more reviews.
This will present new challenges to local business owners. The businesses that spend time focusing on improving their SEO and collecting reviews will surely come on top with these changes.
Click here to read a complete blog https://fusiononemarketing.com/local-3-pack-googles-new-design/
Feb 10, 2022
SEO strategies to win the rank war
In this blog, we will discuss 5 SEO-winning strategies that will help to get a boost in your online ranking.
SEO is an online technique that search engines use to help find relevant and useful content that matches the user’s search inquiry. If your content is not trustworthy and accurate, search engines will not prioritize your website and this will impact your online ranking. Thus, SEO strategies that can help you grow your business are:
Choose long-tail keywords: Choose short tail and long-tail keywords. Choosing long-tail keywords may have lower search volume which means less competition. Thus, your content will become easier to rank for. Proper research will help you to choose the right keywords.
Use long-form content: Long-form content will help to give valuable and detailed information. It will help to produce higher search rankings. It also provides the ability for more backlinks. Bottom line, long-form content gives you more: more shares, more links, more on-page engagement, and more content.
Google favors lists, numbers, and steps featured in your content. Start including a table of contents or numbered items in your blogs. Not only will this break up your talking points, but it will provide a better user experience.
Core web vital signals: Core Web Vitals put the user experience at the forefront by measuring a website’s performance in 3 Parts: Visual stability, interactivity, and loading performance.
Add key moments to your video: Website owners must tell Google the URL pattern for skipping a specific timestamp within a video. Google then uses AI to identify the key moments and display those links directly into the search results.
Expertise, authority, and trust (EAT): It is one of the most important ranking factors so your content must use the EAT guidelines.
Go to this link for a complete blog https://fusiononemarketing.com/seo-strategies-to-win-the-rank-war/
Feb 14, 2022
Local search improvements-Google’s vicinity update
Google has recently released a new local search algorithm called the vicinity update. In this blog, we will update you on the basics of what changes, how it is impacting SEO, and how you can navigate this new algorithm.
Google vicinity is the name of a recent algorithm update and it is about improving rankings based on proximity to the user at its core. The update has changed hopes of keeping local search results more relevant for users. This means that local businesses do not have to compete with far-away businesses. The new update has also shaken up rankings for any businesses named using keywords. Google has set guidelines for improving SEO rankings and they are the same. Thus, businesses must know the guidelines and stick to them to improve their SEO. Click here for more information https://fusiononemarketing.com/local-search-vicinty-update/
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