How can IP Addresses Help Build Lifelong Customers?

While many people give credit to the internet for bringing customers and businesses closer, the internet has also been blamed for taking away the human interaction between firms and customers necessary for building loyalty among customers.One of them email marketing is an effective communication tool because it offers a more personalized communication experience to the customers, but what if the customer visits your website unannounced. You have to use an email automation tool for saving the IP address geolocation of the customer.