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How Danone Changed The Direction Of A $1.4 Billion Line

Danone was on the verge of deploying a handful of category-level A&U studies that contained a wealth of data related to their consumer’s habits and practices. By opening up the data behind their research for exploration in KnowledgeHound, the team was able to discover new insights that weren’t included in the final reports. This deeper level of exploration led to the discovery of a completely new insight that impacted the future direction of a $1.4 billion product line……Read more