What is white label marketing and how can it benefit you?

Imagine having the ability to provide your clients with a robust portfolio of services without having to expand your area of expertise or hire more team members. How about being able to grow your business by expanding your client base without doing any of the heavy lifting? With white label marketing services, that’s exactly what you can achieve.

White labeling helps digital marketing agencies add a little extra pep to their marketing strategy and as we all know the one-size-fits-all approach is no longer valid in today’s overly saturated digital marketing environment.

So what exactly is white labeling? 

The simplest way to think about it is this: white labeling is to digital marketing what ghostwriting is to traditional publishing. This means hiring an external agency to produce digital products under your brand.

For instance, your digital marketing agency may offer social media advertising services to a client, but in reality, those services are provided by another company under your agency’s brand. It’s a great way to position yourself as a full-service agency to your clients without enduring all the hassle of growing dedicated teams and expanding your expertise which takes time and money.

Why do agencies look for white label services?

Agencies have a number of reasons why they choose white label services for their digital marketing projects:

• The agency might want to improve its brand image but doesn’t have the resources to get there on its own.
• The agency may want to expand its offerings but doesn’t have the means to execute them.
• The agency may want to expand its revenue streams but its existing capabilities limit its ability to do so.
• The agency went through a difficult time in the past with achieving its marketing results and needs professional help.

When it comes right down to it, any digital marketing agency wants to stay competitive as they can’t afford to lose their clients to competitors who offer a complete suite of services.

Selecting the right white label marketing agency to partner with

The white label digital marketing you get are only as good as the white label agency you partner with.

You’re essentially putting the reputation of your agency and your client’s reputation in the hands of another company and that’s why you need to select the right partner. When you select a company, you want to find one that has the skills and knowledge that your clients are looking for.

Check out their portfolios and get a few examples of other agencies they’ve worked with. Dive into their client testimonials and see what services other agencies have used and what their experiences were like. It’s just good business all around to make sure you know who you’re getting into business with.

Finally, one of the most important things you can do is select a white label agency that’s responsive to your questions and is able to connect with you anytime to give you a complete rundown of the progress of the assigned projects.