Cohort Analysis: Guide for Implementing Academic Setting

Are you a student of business? If yes, then you must have an idea of the cohort analysis. Ohh, you do not know about it? Well, it is very astonishing. However, there is no need to worry. This analysis is mostly used by businesses to gain insights into their customer’s behaviours and know how to make their long-term retention possible. However, this is not the actual definition of this analysis. In today’s article, we will discuss the cohort analysis, its purpose, and the steps needed to carry out this analysis. So, let’s start with the definition.