How to get started on your marketing plan

A marketing plan is an integral part of your overall business plan. It is designed to identify your ideal target market and how you can reach it. A marketing plan is important in winning and keeping customers. It is strategic, objective, and spells out all the tools and tactics you’ll need to achieve your sales goals. When creating a marketing plan, you need to answer important questions about your business vision, mission, goals, including your strengths and weaknesses.