With internet marketing, however, when people are searching for your product or service, it’s not a matter of converting viewers into customers. They’re already looking to buy. It’s just about convincing them to buy from you. While your reach may not cover as many demographics, your advertising is much more targeted. It’s like fishing in the ocean versus fishing in a stocked pond. There are more fish in the ocean, but the marketing agency guarantees you’ll get more bites in the pond.