Marketo Lead Scoring | Code & Peddle
When a lead interacts with the company’s content and other assets, the engaging activity of the lead tells us about their desire – Leads who visit your website, attend webinars, and download content are showing high interest. So how would we score or rank our leads – Easy n simple way is Zero to 100. Where when the lead starts its journey in the marketing automation platform it is at a Zero score and when it keeps on engaging with the content we give that lead some scores and increment those scores based on the type of activity. These scores will reach 100 and at that point, we will mark that journey and term as MQL. The critical point to note is that “How Much” should score a lead on a particular activity and that part is going to vary from business to business. There’s no perfect formula for Marketo lead scoring
