NGL App: The Anonymous Messaging App

The developer of NGL App, a company called DeepMoji based in Santa Monica, claims that its artificial intelligence-powered content moderation protects young users from harmful content. According to Data.AI, the app has generated 5 million downloads since its launch in November 2021. In contrast, Snap suspended rival apps Yolo and YMK in May 2021, following a still-pending lawsuit claiming that they broke consumer protection laws in a case involving the suicide of an Oregon teen in June 2020.