Outdoor Advertising in Dubai

Outdoor advertising or out of home advertising (OOH), is a way of advertising products or services using various outdoor media such as billboards,transit ads, posters, bus-shelter ads, etc. These ad placements usually target a certain geographic location to make sure they reach customers when they are away. They consider various factors, such as time, location, route, etc., to make sure they make the most of the space.

In this digital era of communication, brands and companies still choose this form of advertising as they find this traditional method of execution very effective. This old school ad placement always captures the audience and makes the brand stand out. There are various benefits to this form of advertising, but first, let’s get a better background on this medium.