Pay Per Click ( PPC )
PPC, or Pay-Per-Click, is a type of online advertising where businesses pay only when someone clicks on their ad. It is commonly used on search engines and social media platforms to drive targeted traffic to websites. Advertisers choose keywords related to their products or services, and their ads appear when users search for those terms. PPC helps businesses reach the right audience quickly, control their budget, and measure results easily. It is beneficial for increasing brand visibility, generating leads, and boosting sales in a short period of time.
