Protein vs Moisture – What Does Your Need?

Research indicates that 95% of our hair is made of a protein called keratin. This keratin is the building block of your hair, and is responsible for hair health. With time, several external factors affect hair health, such as chemical treatments, heat exposure, sun exposure, poor diet, pollution, dirt, product buildup, and sickness. These factors lead to the loss of keratin protein from hair leaving it brittle, dry, and straw-like on touch.