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Shopify Checkout Extensibility & GA4 – Google Ads Tracking
Between keeping up with the relentless updates from Google, Meta, Shopify, Facebook and ensuring our tools like Analyzify stay ahead of the curve, I’ve barely had a moment to catch my breath, let alone share my thoughts here. But, here I am, finally making the time to talk about something that’s been a hot topic among our community: *Shopify’s checkout extensibility feature – and it affects to conversion tracking. * At Analyzify, we received hundreds of questions about this topic – especially from Shopify developers, agencies – who have to do the migration. And yes, here is your old friend to help you out.
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