Spirited Insights: Decoding Consumer Buzz for Beverage Brands
Social media shapes brand perception—are you listening?
At Jasper Colin, our BrandLens and HumanLens suites decode consumer sentiment, helping brands stay ahead in today’s digital-first world.
Our interactive dashboard on Pernod Ricard provides a high-level snapshot of how its brands engage audiences across social media. Our analysis reveals how Pernod Ricard’s top brands—Absolut, Jameson, Chivas Regal, Martell, and more—leverage social conversations, influencers, and cultural moments to shape consumer perception and drive global engagement, with initiatives like the “Drink More Water” campaign reinforcing their brand values.
But insights don’t stop at the surface. We go further— meticulously analyzing sentiment, emotion, and individual mentions, integrating them with primary research to uncover what truly drives consumer behavior.
At Jasper Colin, we turn data into strategic intelligence—helping brands navigate evolving consumer expectations with confidence.
Explore the insights here: https://consumerpulse.jaspercolin.com/foot/ALC/home
