The Startup Story
Nobody came to our booth at first. There we were, a small startup at our first Walnut Creek trade show, being overlooked. Then the aroma from our popcorn buffets in Walnut Creek started working its magic. The interactive flavor-mixing station became our secret weapon. By day’s end, we’d collected more leads than any other booth. Now whenever someone asks about our company’s turning point, I tell them about the day popcorn saved our startup.