What are the tips to draw customers to your trade show booth?

It’s quite amazing to understand that trade show design companies are shocked to actually know that no one is visiting their booth, yet they do nothing to promote and attract passers. In the age of visual stimulation and social media, we as event marketers must plan to attract new visitors. Increased chances of meetings, engagements, and connections at the event place help in bridging the gap in the long – term.