Dominic Tay said Digital marketers could create a series of blog posts to generate leads for a new ebook the company is creating. Or an email marketer could create an email campaign that sends downloads of the e-book along with other information about the company. A social media marketer for companies can help promote blog posts through paid and organic posts on companies “social media accounts.
With the rise of social networks, marketers are using email marketing to drive sales, gain more leads, and connect with their customers. Digital content marketing is more common, and consumers expect them to rely on it to learn about brands. To become a world-class digital marketer, make sure you stay up to date on industry issues and have valuable content with various updates.