what is search engine optimization?

Search Engine Optimization (SEO) is a set of strategies and techniques used to improve a website’s visibility and ranking on search engines like Google. It involves optimizing various elements of a website, such as its content, structure, and meta tags, to make it more appealing to search engine algorithms. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website, making it easier for users to find and access relevant information or products when they search online. SEO helps websites appear higher in search engine results pages (SERPs), leading to increased online visibility and potentially more visitors.