Why print marketing still matters and how to make it work for you.

To paraphrase Mark Twain, a master of the printed word: “reports of print’s demise have been greatly exagerrated.”

Print used to be the only game in town. Then TV and radio came along (two other media that people wrongly think don’t matter anymore, but that’s another story…) Now digital marketing is all the rage.

So now, some people may say printing is passe. We respectfully disagree. There’s nothing wrong with “old school” when old school still works — and print does.