When people go to the grocery store or shopping center, they tend to shop for what they know. Most grab the toothpaste brand they grew up with or the dish detergent they remember sitting under the kitchen sink. There is a comfort level in using familiar products and businesses. That said, if you are trying to introduce a new company or specific item, you need to be aware of your competition and develop a blueprint to get yourself noticed. Name-brand recognition is a crucial part of any successful strategy regardless of the size of the industry. Here are 5 approaches to consider to help put your name on the map.