Creating a Branded Educational Identity

The creation of a color palette for branding purposes in the field of education follows unique goals that usually go beyond classic marketing methods. The reason for that is the necessity to create a different kind of brand recognition where the use of an HTML color palette is usually narrowed down to the use of two main colors. When dealing with elementary school and younger students, the use of at least five different colors must be considered, as various elements must be highlighted and brought to a person’s attention. It also makes it easier to address certain situations where consistency must be present. The main objective is to create a primary bold color and use another one to support or compliment it.