Fusion one Marketing 1-15 December
Hello everyone, we hope everyone is healthy and safe. We have come up with some new blogs for our readers. The blogs can help you to update your business accounts and boost up your business as needed.
December 6, 2021
Google Business Profile Updates in 2021
In 2021, Google has given many updates for a Google business profile. It may be difficult for people to keep up with the changes. We are recapping the recent changes done by Google.
Changing attributes: Google is evolving the attributes that a business can list. Businesses can distinguish themselves as veteran-owned, woman-owned, etc. to reflect more current social standards.
Real-time Customer communication: Businesses can now communicate with customers in real-time on both web browsers and mobile apps. It will help to make customer communication quick and easy. Google will take business response time into account. The faster you respond, the better. If you want to use this feature you must respond to a message quickly.
New industry-specific functionality: People are making unique searches and Google has released new industry-specific functions to meet this demand. Google has also released new covid 19 specific attributes, mostly health-related such as face shields, employees wearing masks, and gloves, temperature checks required, etc.
They have also given specific updates such as allowing hotels to put hours of operation. Restaurants are also accepting food orders through their listing. Customers can also get access to online orders for takeout or delivery directly in Google search or maps.
You must update yourself as the year ends soon. You must make your listing current to make your business perform better in 2022. Click here for more details https://fusiononemarketing.com/google-business-profile-updates-in-2021/
December 9, 2021
Your digital marketing cheat sheet
In this blog, we will give you some basic digital marketing tips that every business should do and how to do them. The first thing is video. Add video content. You can start incorporating different types of video forms such as Instagram reels, Instagram stories, Facebook lives, Tiktoks, etc. They help to engage your audience. Your website should have a separate page for each location your business has. You should also have separate pages talking about different locations. Because if you have separate pages, they will make the search engines find your content and interpret what it means for your website. Make sure that your website has your name, address, and phone number of the location pages. It should appear the same everywhere on the internet. SEO is the most important thing and to keep an eye on SEO, you should go to your website and check the speed the load speed of the website. It should not take longer than 2-3 seconds. You must remove the plug-in that is outdated and no longer required that can help to improve the speed. Another thing you can do to help your SEO is to make sure that your website is mobile-friendly. It should be easy to navigate on all devices. You can build engagement and increase followers by actively commenting, engaging, and following other people’s pages. Write blogs for your website. Write and post regular blogs. Everything should be updated on your website so that you can give the best information. Blogs also help to build brand authority with your customers. When you write blogs for your business make sure that you use the right keywords. There should be no stuffing of keywords. Backlinks are important and make sure that your blog has backlinks which are any links from previous blogs or anywhere back to your website. Your articles must have a Meta description and a title tag. These are important because these are the first encounters that you are going to have with that content. Small businesses should try to build more brand awareness. You can take the help of social media. You can create small groups on social media. You can also invest money in online ads. You can do interactive ads, voice ads, etc. There are different types of online advertising and the reach capabilities that each one has and they can be useful for businesses. Avoid putting a lot of money into marketing efforts. You can use Google Analytics to track and analyze traffic. Click here for a full blog https://fusiononemarketing.com/your-digital-marketing-cheat-sheet/
December 13, 2021
The next step in Google Business reviews- Trusting them
Google has recently announced that they prefer and trust businesses with good Google business reviews. Business owners fear getting negative Google business reviews. One single review can derail customer trust. But, Google has confirmed that it is not true. It is exciting news for business owners who are looking for business reviews and feel scared of getting negative reviews. Businesses having a rating of 4.6 to 4.9 are more trustworthy in Google’s eyes than businesses with a rating of 5.0.
Reviews are useful for potential customers. Customers find a mix of positive and negative reviews more trustworthy. You can respond to the reviews to show that you care and provide additional contexts. If a business has more reviews, it becomes more critical. If your business has less than 10 ten reviews, you can probably have a 5.0 rating. You can keep collecting reviews and still have a chance to redeem yourself in Google’s eyes.
How to collect reviews?
Avoid getting many reviews in a single day from your family as Google finds it strange and it can impact your ranking. You should set up a system that works for you. You can collect reviews through automated messages. You can also make a general social media post asking for reviews. You must try to find out what works best for your business and clientele. We offer services to small businesses that grow through reviews. Our team can set up a system or help to manage the reputation of your business if you have more negative reviews. We hope this information will help to get rid of the fear of negative reviews. Click here for more information https://fusiononemarketing.com/next-step-in-google-business-reviews-trusting-them/
