Fusion one marketing news summary 16th to 30th September
Hello friends, our team has created some new blogs for our readers. Thank you all readers to stay connected with us and reading our blogs. We hope everyone likes the information shared by us through our blogs. So, read further to read our new blogs.
16th September
Important marketing questions every business owner should be able to answer
We have made a list of important questions every business owner should be asking themselves for the success of their company. So, the first question is what is your business known for? You can’t be known for everything so you have to be clear about what is different about your business. You should think about your products and services. This means what customers are saying for your business. Number two is what is your moneymaker? It means what is the best thing you can sell to earn money. You have to think about ROI or return on investment. Number three is what do you want to focus on? So, you have to focus on the best thing for your business that can help you earn money. Number four is knowing which customers are right for you. Thus, you should target the right customers for your business. Number five is what your pricing strategy is and does it suit your client base. Make sure that your pricing matches your value and matches your customer. Number six is how you keep your current customers happy. You can enhance your services and products and sell them to your current customers to increase your revenue. Just keep reminding them that how important they are for you. Number seven is not to neglect your groundwork because nobody knows the efforts you are putting in. so, you have to set the groundwork upfront. What happens behind the scenes is important for the growth of your business. Number eight is how to reach your customers. So, you have to make the right marketing plan for your business to reach your customers. Click here for complete blog https://fusiononemarketing.com/important-marketing-questions/
20th September
Social media commerce, is it for you?
Social media had enabled companies to do their business. Now, companies can market their products and services directly to users through social media channels. Customers can directly purchase your product through social media apps. This is called social media commerce. For eCommerce retailers, it is a big deal and could change the way customers buy from brands.
The benefits of social media commerce
There are many benefits of setting up shop within a social media platform. It helps brands to interact with customers directly and answer their queries. It allows them to gain more exposure. The user will need a shortcut to buy things and the buyer will not leave the social media platform to visit another website.
The cons of social media commerce
Trust is the most important issue with online shopping. Customers have to make payments through cards so they want to make sure that it is safe and secure. Social media commerce does not allow for a brand to personalize the shopping experience. You can create trust with customers and build your brand identity only if you can show your brand’s identity. This is why people build business websites.
Is social media commerce right for you?
Social media commerce is suitable for selling smaller ticket items. It is suitable for clothing companies, makeup brands, and other similar businesses. If you are selling something where people look for quality then it is not right for you.
One key to social media commerce
It is just a part of your business. You should maintain your website and market across different platforms and stay connected with your customers. Small business owners should keep all doors open because if one social media platform goes down, you can get business from other sources.
You can add social media commerce for the promotion of your business but make sure that it is right for your business.
Click here for a complete blog https://fusiononemarketing.com/social-media-commerce-is-it-for-you/
September 23, 2021
Canva features you may not know about
In this tutorial, we will discuss the canva features that all you should know. The first thing is a keyword search. You have to open a blank canva to find this in the photo section. You can PNG your search and it will show you a cutout image. Another feature is a ready-made type image that has space for some text. You can search any keyword to get multiple options. You can add some text, brand it to your own, and it looks cool. Another feature is called mockup. Your search for this and you will see a ton of either blank devices, blank boards. Next, is using animated elements in your canva. You can add any animated element to your canva to boost your feed. You have to open a blank project and go over to elements. There are different elements and you can search for any.
Number three is for template searches. It will save you time. You can find this on your homepage in canva. It will give you all types of templates that are available in all kinds of formats. Next, you can search for a slider. These are ready-made and you can use them for your linking. You can also search for “Q and A session”. These are a call to action types where they help to engage promptly. These can help to boost customer engagement. You can create something specifically for engagement and can make changes as per your choice. Another search term used is “to-do list”. Then, there are coupon codes that are useful for eCommerce businesses. Then, there are also produce showcases which also help in retail eCommerce. You can create a shadow effect as well. See the video to find out how. The last one is background remover. This is very good. So, you can create your custom videos in their space. You can upload your video clips and make edits to them, add animated features, slide transitions and you can also add music. Click here for a complete blog https://fusiononemarketing.com/canva-features-you-may-not-know-about/
September 27, 2021
4 Simple steps to optimize your website
Optimizing your website is important to reach people. We will talk about four simple steps that can help to optimize your website.
Reasons to optimize your website
Website optimization helps to improve your website’s performance over web traffic, conversion rates, and usability. If you want a higher ranking on Google, more people visiting your site, more conversions then you should work on SEO. You should have a basic understanding of SEO and a little research to optimize your website.
Keyword research
Finding the right keywords is the first step. You need to discover which phrases people are using on Google and which ones best suit your business. You can use Google Search Console to find keywords. You can use the right keywords in your content and blog. Make sure you find less competitive keywords that can help you rank high.
Optimize for mobile use
Most people use a mobile device to search for everything. Therefore, your website should be optimized and functional for mobile users. Make sure your links work, your site is readable on a phone and your website design looks good online. Make sure all buttons are working and users can easily navigate your website through mobile devices.
Use the simple site navigation
Make sure your website has a few important pages. You should have a starting location where people can land, the steps should be clear and it should end in a sale. Every page of your website should help them to place an order.
Optimize your page speed
Make sure you have good page speed. You can check your page speed using Page Speed Insights from Google. It will help you to know your website’s load time.
It is important to learn how to optimize your website for your SEO. There are free online tools that can help to boost your SEO and optimize your website.
Click here to know complete information https://fusiononemarketing.com/4-simple-steps-to-optimize-your-website/
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