Fusion One News Summary from 1st to 15th January
Hello readers, Wish you all a very Happy New Year from the team of Fusion One Marketing. We have come back with new stuff for new challenges in the New Year. We try to offer the best news and services to our clients. We hope you will find the given information suitable to enhance your business.
January 3, 2022
Marketing Changes for 2022
This week we will discuss the marketing changes in 2022. First, we will discuss the positive changes that may occur this year.
Direct to consumer e-commerce businesses will see a boost in sales and traffic from digital marketing. The reason is that many people who did not purchase online have started doing so because of the pandemic. So, if you are not selling online, you should start this year.
Another change that may occur is the exponential growth in voice search. There is already an increase during the pandemic and the growth may continue in the New Year. Therefore, you must leverage voice search commerce. This will bring more traffic to your website.
Another change is the use of live videos. People are getting bored of seeing the same content so live video content is showing better performance. So, you can also leverage live content on YouTube, Facebook, Tiktok, Twitter, and Instagram.
Now, let’s see the bad changes in 2022.
The competition will increase because many companies have started an online businesses due to lockdown. So, it will be more difficult to stay on the top. It will be harder and you have to work hard. SEO is important and you have to look after it.
This year there will be more of the ugly end of cookies in browsers like Chrome. It will be more difficult for small businesses that do not buy lots of data.
It will cause an impact on business marketing strategies such as Facebook ads. But, the major platforms such as Google, Apple, etc will figure out the problem.
The best way to face the challenges is to use omnichannel marketing. In 2022, there will be no choice but to use all the channels for marketing.
The second way is to leverage conversion rate optimization so that you can spend more money on paid ads and scale up faster. The third thing is to increase the average order value per customer. You must find ways to up-sell your products and increase your sales per customer. If you are providing services, add more services as soon as possible. People will like to add additional products and services when they make their initial purchase. You can do this by focusing on your messaging, sales funnels, and building customer loyalty. We hope this insight will help you to expand your business in 2022. Click here for more details https://fusiononemarketing.com/marketing-changes-for-2022/
January 6, 20202
How to find your marketing focus?
In this blog, we will discuss the marketing tactics that are the best for your business. We will discuss some questions that will help you find the right marketing strategies for your business. The first step is to make a marketing plan. The second is what will be your digital marketing strategy. The third is what will be the digital marketing tactics that you need to use for your business.
For making a marketing plan, you must know the answers to the following questions: Who is your target audience? What actions will you take? What results are you looking for? You must think about how you can improve over your competitors. You must think about what you can do to create a desire to buy your stuff?
How will you know your target audience? You should look at your existing customer base. You must analyze some questions such as what are their interests, their characteristics, what are your competitors targeting, etc. You must know customer needs so that you can provide the solution. You need to create content on the same pattern.
After knowing the needs of your customer, you should use the right marketing tactics. The first thing is you should have a Google business profile. It will help you to manage your online presence through the Google platform. This will help to put all things accurately online. You must have a website for your business and content that will bring your customers to your website. Another thing is using social media to promote your business. It is important to connect with people through social media because it has become very popular. The social media that you use should match your target audience. Try and post consistent content there. Social media marketing is the best to build brand awareness, audience targeting, and building relationship with customers.
Content marketing is also important to grow your business. Content marketing includes posting blogs, videos, interviews, and so on. It helps with SEO. SEO is all about keyword research optimizing your pages, link building, etc that will help people to find you online.
The next thing is email marketing. It helps to build trust and build your brand awareness. You can do many email campaigns. It is really helpful. Another important thing is reputation management. Online reviews are important. People do not buy without looking at online reviews. Reputation management helps in building trust, improving customer satisfaction, and improves your online reputation, and increasing lead conversion. For more details visit this link https://fusiononemarketing.com/how-to-find-your-marketing-focus/
January 10, 2022
Does Social Media Have any Impact on SEO?
Small business owners often ask a question about how social media impact SEO. The answer is it does not have a direct effect on your SEO. Social media can be used to improve your influence, brand recognition, and to direct people to your website.
Content creation and social media shares
Every business owner has some goals such as building brand recognition, increasing customer trust and directing users back to your website. Creating high-quality content that will bring customers to your website should be the topmost priority. You can share your blogs on social media posts. Helpful content links will help to engage customers, build trust and a reason to get back to your website.
Is social media a Google ranking factor?
No, it indirectly influences some ranking factors and shows Google that users trust your content. You can share your blog post from the website on social media. If people will like it they will share it.
Increasing brand awareness
You can increase brand awareness through social media and bring new customers to your product. It can have a long-term impact on your SEO. Users trust brands and when they will have to buy a product they will land on your website.
Next Step
Some tips are given here that can help in using social media to boost your SEO ranking: Publish high-quality content
- Make sharing your content easy for users
- Optimize your social media profiles
- Optimize your images for SCO and social media
- Actively communicate with your clients and build relationships
- Regularly evaluate your social media strategy and analytics
- Create compelling captions for your posts
Click here to know more https://fusiononemarketing.com/does-social-media-have-any-impact-on-seo/
January 13, 2022
New Instagram Features
Instagram has introduced new features. We will discuss how you can use Instagram for your business. So, the first thing is whether you are creating a professional account or a creator account. Creator accounts are used by people like entrepreneurs, photographers, public figures, influencers, etc. Business accounts are used by retailers, local businesses, etc.
The first feature is chronological and suggested content feeds. This means that users should have a little more meaningful content. They are experimenting with a “favorites” and possibly like a “suggested for you” tab. And this is just aimed at followers to let them decide what posts they want to see higher up. So that’s where this sort of chronological and suggested content feed comes in.
Next, video formats will merge. So Instagram, they already got rid of the IGTV and now they just have a video feed tab right there, but they’re looking to make it a little bit more streamlined than that. And shortly, they’re possibly going to, we’re not sure what the format is going to look like, but we know that this is in the works where they want to have a more unified layout for all of the videos.
Number three is they are going to start rolling out what they are going to call the Native Create Affiliate Tool, which means that creators are going to be able to earn commission payments for brands that they inspire of their app. Now when creating a feed or story post, creators are going to have the ability to not only tag the exact products they’re featuring in their content, but get paid too, and that’s very important to those people.
Number four is video memes. The best thing about them is you still can tell your story about your brand, but you get those videos where it keeps that engagement going, keeps your audience on your page longer, helps the algorithms.
Number five is Instagram has also added more interactive stickers to their stories to help people collaborate.
Number six is when you share Instagram links on Twitter; you will see a preview of the link that has an image instated of just the text. Twitter cards allow you to share your latest Instagram post on Twitter. For more information click https://fusiononemarketing.com/instagram-new-features/
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