Fusion One News Summary from January 16th to January 31st
Hello everyone, hope you all are doing well. We are back again with some more stuff for our readers. Business owners can use the given strategies to enhance their online business and learn more.
January 17, 2022
Social Media and SEO Part 2
This is part 2 of our blog series. There are seven ways by which you can use social media to boost your SEO rankings.
- Create high-quality content
It can help to make social media posts easier and provide the best way to lead people back to your website. Make sure that the content is useful for social media followers.
2. Make it easy for users to share your content
As a small business owner, your goal should be to reach new customers, build brand awareness, and build trust with customers. You can do it by making your content easily sharable.
3. Optimize your social media profiles
Ensure to optimize your social media profiles regularly. Make sure that your profile is compelling, descriptive, and easily searchable. Make sure your information is up to date and the same across all your profiles.
4. Optimize your images for SEO and social media
Make sure that you have high high-quality photos to leverage social media to increase your SEO rankings. You can optimize your images by naming them descriptively, choosing the right image format and size, the file size should not be too large, adding appropriate and relevant keywords, and images should be of high quality and not blurred.
5. Communicate with your customers to build relationships
You must communicate with your customers by responding to their comments and DMS and user photos. You can create stories and videos on Instagram, ask relevant questions, and understand your customers better.
6. Evaluate your social media strategy and analytics
You must regularly analyze your social media analytics, sales conversions, and followers. You can analyze your metrics through social media, including in-app analytics, customer engagement, sales conversion numbers through Google Analytics, and testing out new approaches.
7. Create Compelling captions for your posts
You must make captivating captions by telling a story, asking a question, giving helpful tips, and sharing a funny antidote.
The better your captions are, the more likely your users will engage with your content, share it with others, and click on your website when prompted. We hope this two-part series on social media and SEO has helped open your eyes to the world of opportunity awaiting you in your online marketing strategies. Click here for more https://fusiononemarketing.com/social-media-and-seo-part-2/
January 20, 2022
How do customers prefer to contact businesses?
We will discuss how customers prefer to contact businesses. So, most customers between the age group of 24-35 prefer to contact a business by phone. 65% of people are aged 18 through 34 believe that social media is an effective channel for communication and customer service, while 75% of people age 55 and over, they’re not wanting to talk to you on social media or messaging or anything like that.
Next, is the stage of the buying journey that impacts what type of communication people prefer. Phone calls are still the best means of dealing with people that have an immediate concern, especially complaints, and that’s across all ages. Nearly three-quarters prefer texting as a means to communicate with businesses, provided a real person is texting back. The majority of the customers prefer the automated self-service option, such as a website or a mobile app.
Next, let’s talk about text messaging versus live chat versus messenger. Text messaging has increased nearly 11% from 2020 and 20% from 2019. When a human being is sending a text message it becomes a greater benefit to consumers because we still feel like we’re having a conversation.
Next is SMS content that consumers want. The top marketing messaging customers like to receive is promotion. It could be about promo codes, discounts, coupons.
Fusion one marketing tips
· First, finding out who your target audience is, is a good indicator of what type of communication they prefer.
· Number two, use omnichannel marketing.
· Number three is to make sure that you have a mobile responsive customer service portable because 79% of millennials interact with businesses by their mobile device.
· And number four, know your customer. Click here for more https://fusiononemarketing.com/customer-service-statistics/
January 24, 2022
Tiktok Trumps Google
In 2021, Google is no longer the world’s most popular website as Tiktok has taken its place. No one expected this and it shocked many people. The marketing world had already started to see a shift towards shorter video content. It is not a small thing that Tiktok has taken down the giant website Google from the number one spot.
Impact on digital marketing
Video content has become the most popular strategy for 2022 and Instagram has already announced this. Short video content is much better. Start simple, whether it is YouTube shorts, Instagram Reels, or Tiktok. Ask your existing customers where they look for content. The major shift in popularity and power tells you that you should use video content. Omnichannel marketing is the need of the hour which includes popular apps such as TikTok. Google is the main focus in any business’s success in the world of digital marketing. Click this link for more information https://fusiononemarketing.com/worlds-most-popular-website/
January 27, 2022
In-House Marketing team or hire an agency: Which is better?
Every business needs a marketing team. We will compare in house marketing team with an agency that will help you to choose the best for your business.
Differences
In house marketing team means that marketing will be done by the people who work for you and who know the company’s vision, goals, and brand. They will make efforts to build the brand. Hiring an outside agency means that an outside company will manage your marketing. They will use their knowledge, experience, and expertise to promote your business.
Benefits of in house marketing team
You pay employees to keep an interest in your business. You can rely on them to best promote your products and services.
They are centralized in one location and they work together. They can make a timeline, handle new projects, and can make decisions quickly.
The in-house team has the flexibility to rearrange things as per their priorities. They can expand or scale down projects based on the company’s needs and financial situation.
Cons of in house marketing team
It may be difficult to find a person well versed in all aspects of digital marketing. Everyone in the team should have a certain skill level to be effective.
The cost of an in-house team depends on your budget and needs. You have to pay a high salary to hire a top marketing team. It may be costly to hire, train, and retain a team of experts.
It is important to stay updated with new technology, trends in the market. In the house, the team may lack the ability to remain updated with the new technology and software system.
Benefits of hiring an agency
They have skilled experts as they work with several clients. They have highly trained employees. They can stay updated with the latest technologies and practices.
It is an affordable option because most agencies have a flat monthly cost based on the services you need. They have their software, tools, tech support, eliminating those costs at your end.
Cons of a marketing agency
Marketing companies work for multiple clients and they are not aligned to build that relationship and understand your brand.
You have less control because they are sitting somewhere else. You have to trust them.
As they handle multiple clients, you may have to wait for your turn. There may be less communication.
To decide which best is for you, first know your marketing needs, available resources, and the skills of your existing team. Click here for more https://fusiononemarketing.com/agency-vs-in-house-marketing/
January 31, 2022
Data Aggregators: What they are and why they are important?
Data aggregation means when data is brought together and shared in a summary form. It is used before the performance of data analysis.
Importance
Data aggregation helps to compile large amounts of data from multiple platforms and make it more comprehensive and easy to digest. This helps streamline data and allows you to analyze it quickly and thoroughly. One reason to use data aggregators is to uncover new insights about your audience, products, and marketing campaigns across all your platforms.
The basics of data aggregators
Data aggregation is done in three steps: Data collection, processing, and presentation.
Data collection happens when an aggregator pulls all the data it needs into a ‘data warehouse.’ This data can come from various locations such as eCommerce platforms or social media sites.
Data processing takes the collected data and uses algorithms to turn it into usable forms like graphs or charts.
Data presentation is where you see the collected data in summarized form, typically in a chart, graph, or diagram.
How does data aggregation impacts marketing?
For marketing purposes, it’s taking data from your marketing campaigns so you can compare them and see how your product or service is performing. This data comes from the various platforms and marketing methods you are using.
Data aggregators are powerful tools in the hands of marketing professionals and business owners. We hope this blog has helped offer you some insight into what they are and their effective use! Click here https://fusiononemarketing.com/data-aggregators/
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