Fusion One Marketing November 1 to 15
Welcome back, we are here with new topics and blogs to help our customers understand more about online marketing. We wish to help our customers to stay updated with the online marketing strategies and tools that can help them to enhance their online business.
November 1, 2021
The Basics of Omnipresent Marketing
Omnipresent marketing means meeting your customers where they are through different mediums and platforms such as social media, online, in general stores, etc. It is suitable for retailers and multiple markets. Customers want to meet you where they are. Marketers earn more by using three or more channels in a single campaign rather than using one channel. In this blog, we will discuss the basics of omnipresent marketing and its benefits.
Omnipresent marketing is reaching customers across different channels depending on how they have interacted. This marketing is different for each company depending on their target audience. It is all about your customers. It is a useful strategy because it helps to attract potential customers. There are many benefits of this type of marketing.
The most important benefit is to increase brand awareness. You will be seen everywhere. It will increase your credibility because people trust more companies that are seen consistently online. It will increase your sales because if you make it easier and are available everywhere more customers will visit your website and increase revenue. You will build new connections with customers and customers will feel happy to see you everywhere.
You can make omnipresent marketing successful by being consistent in sending messages. Be creative and unique in sending messages to attract customers. Choose the best practice for every platform to make your marketing work. Use the right tools such as Google analytics to find more about your customers. You must remember that marketing is about your customers. Engage your customers and be present on different platforms in a reliable way. Click here for more information https://fusiononemarketing.com/the-basics-of-omnipresent-marketing/
November 8, 2021
Do Google Reviews Impact Your SEO?
Yes, Google reviews impact your SEO. It is difficult to get positive reviews for your business. It takes a lot of time. If you want to build your SEO and improve your customer base you should think about getting reviews. They are important for SEO.
Google wants to offer its users the best companies for their specific search requirements. This means that the businesses should have relevant content and should be giving positive results to their customers. An optimized Google listing can help you to increase your visibility, gain a competitive edge, and improve your ranking. Google looks at the quantity, quality, frequency, and recency of online reviews. If you want to build brand awareness and rank higher on Google searches, you should have regular positive reviews. You should respond to your reviews whether positive or negative to show that you are a professional company and care about its customers. Thank customers for good reviews and take out time to resolve issues with customers who have had a bad experience. This will help to build trust. Make it easy for your customers to leave a review. Give them direct links to leave a review. Ask them to send a review in simple ways such as through an email or via text. People are busy and need a simple reminder. Customers rely more on online reviews when buying things online. Therefore, more positive and authentic reviews can help your business to get higher rankings on Google and other search engines. Go to this link https://fusiononemarketing.com/do-google-reviews-impact-your-seo/
November 11, 2021
How to Create YouTube Ads: Beginner’s Guide
YouTube ads are important because it is inexpensive for small businesses. It is very cost-effective because if you set a budget, Google will charge you only that amount so you do not have to worry about the extra charge. It also matters what type of ad you are running. There are a lot of options. There are six types of YouTube Ads. Three non-video types and three video types.
The first one is a display ad. These are clickable animations or text that appears in the upper right of the featured video of the video that you are watching. These can only be seen on the desktop and not on the mobile device. Number two is called an overlay ad. This is a clickable text or image banner that appears below the featured video. These ads require attention without imposing it on the viewer. They are more subtle and the viewers may leave them on while the video plays. Number three are sponsor cards that display the content that is relevant to the main video. These are similar to overlay ads but they appear on the screen for a few seconds. Next are non-skippable video ads. It must be watched for a viewer to continue to the main video. They can appear before, during, or after the feature video and they are no longer than 15 seconds. Number five is bumper ads. It is a non-skippable video with a maximum length of six seconds. It can be viewed on a desktop or mobile. They are very effective if done right. The last one is skippable video ads. These play with the featured video before, during, or after. They are from 12 seconds long to six minutes long. The viewer has an option to skip the ad after five seconds.
Now, we will talk about how to build a killer YouTube ad. You should have a compelling ad. You should target the right keywords. You should know your audience. Next, the message and story portion of your ad should relate to your audience that is relevant to your offer. Be very literal and direct. But do not look spammy or non-authentic. Provide them with a call to action that convinces them to click through to your website or wherever you want to take them. So you have to be direct and intentional. Click here https://fusiononemarketing.com/how-to-create-youtube-ads-beginners-guide/
November 15, 2021
Google My Business Rebrands to Google Business Profile
Google has recently rebranded for the Google my business platform and now it is called Google business profile. It will see some changes in the listing tool with this rebrand. The biggest difference is that single location businesses will be managed within Google maps and Google search directly. To change or manage a listing, the business owner can type their business name into Google search and they will have many options. Single listing companies have to adjust to the updates whereas multilocation businesses can continue using the existing tools. Google aims to provide suggestions for businesses to help boost their listing and SEO. They will provide unique insights and suggestions when you type in your business name. For example, adding photos to your listing.
Until it is done, Google has added the ability to do more things directly from Google maps and search such as claim a business listing, verify the listing, send and receive messages to/from customers, and manage reviews and Q & As. Thus, small businesses need to know that it is coming and how to use local listings. Click here https://fusiononemarketing.com/google-my-business-rebrands-to-google-business-profile/
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